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Landfall
A heated blanket folded on a made bed beside a glowing lamp warmer at dusk
Balmy logo

Sleep and home comfort

Settle in.

Balmy makes the things that turn a room into a place to rest. Heated blankets, shawls and foot warmers, white noise and wake-up lights, diffusers, humidifiers and air purifiers. Night navy and warm oat, low light and a quiet hum, and warmth that lasts until morning.

The softest part of the day.

  • The lamp goes on before the lights do.

    01The lamp goes on before the lights do.

  • Cold feet, fixed.

    02Cold feet, fixed.

  • The blanket is already warm.

    03The blanket is already warm.

  • The room softens.

    04The room softens.

  • Then the hum takes over.

    05Then the hum takes over.

  • Morning, gently.

    06Morning, gently.

What we make

The range

  • Sleep

    Sleep

    White noise, wake-up lights and sleep audio for the whole night.

  • Warmth

    Warmth

    Heated blankets, shawls and foot warmers for the cold hours.

  • Air

    Air

    Diffusers, humidifiers and purifiers that change how a room feels.

The system

Identity

Colour palette

  • Night

    #22283A

  • Oat

    #F2EBE1

  • Lavender

    #A99AD0

  • Glow

    #F2B880

Materials

  • Brushed fleece
  • Frosted glass
  • Knit cotton
  • Warm wood

Typography

Aa

Soft-contrast serif

Aa

Gentle rounded sans

A calm serif carries the name the way a book cover would, and a rounded sans handles heat settings and timers without raising its voice.

Photography direction

Low light.

Soft focus.

The hour before sleep.

  • Macro of the heated blanket's brushed fleece and controller cord
  • Macro of the wake-up light glowing amber from within
  • Macro of fine mist leaving the humidifier in lavender light
  • Macro of the heated foot warmer's plush pile

Behind the brand

Balmy is designed, sourced, packaged and shipped by Landfall.

  • 01

    Brand & design

    Identity, packaging and art direction built in house, not licensed in.

  • 02

    Sourcing

    Vetted factories, sampled and audited against the spec we wrote.

  • 03

    Program build

    Costed to landed price, with duty, freight and tariff already in the number.

  • 04

    Delivery

    Consolidated, compliant and shipped to your distribution centre.

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Questions

What buyers actually ask.

What is Balmy?
Balmy makes the things that turn a room into a place to rest. Heated blankets, shawls and foot warmers, white noise and wake-up lights, diffusers, humidifiers and air purifiers. Night navy and warm oat, low light and a quiet hum, and warmth that lasts until morning.
What does Balmy sell?
Sleep: White noise, wake-up lights and sleep audio for the whole night. Warmth: Heated blankets, shawls and foot warmers for the cold hours. Air: Diffusers, humidifiers and purifiers that change how a room feels.
How do I get Balmy into a program?
Write to hello@landfallbrands.com with the channel you sell into and the volume you have in mind. Balmy is available to every Landfall program; the quote comes back as a landed cost and a date.

Bring Balmy to your shelves.

Full programs, private label, or a single category. We build to your account and ship to your dock.

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