Industries/Gift & Catalog
You commit to the page months before the sale.
Catalog and gift retail is a forecasting business. The page is printed, the photography is shot and the margin is set long before anyone buys. Landfall supplies exclusive own-brand product with the assets to sell it and an in-warehouse date the season can be planned around.
Who this is for
- Print and digital catalogers
- Gift and homeware independents
- Museum, garden and specialty retail
- Seasonal and holiday buyers
The hard part
An exclusive is only exclusive if you control it.
A product sourced off a trade show floor is on three competitors' pages by the following season, and there is nothing to be done about it. The photography is a second problem: a page needs images before production exists, and a supplier's stock shot never matches the look of the book.
What we bring to it
Why Landfall fits this channel
01
Genuinely exclusive
Our brands are ours. A range can be built for your book and kept off everyone else's, because there is no one else to ask.
02
Assets before production
Samples early enough to shoot, plus the art direction and photography the brand was built with, if you would rather not.
03
In-warehouse dates
Production booked backwards from the season, so the goods land before the page does rather than after it.
Start to delivery
How a program runs
01
Season and page plan
Which season, how many pages, and the margin the book has to hold.
02
Range and margin
An assortment costed landed, so the retail on the page is set against a real number.
03
Early samples
Production-intent samples in time for the shoot, not in time for the reprint.
04
Assets
Photography, copy and the brand's own art direction, handed over for the page.
05
In-warehouse date
Delivered ahead of the drop, with the freight tracked and the date defended.
Questions
What buyers actually ask.
- Who is the Gift & Catalog Retail page for?
- Print and digital catalogers; Gift and homeware independents; Museum, garden and specialty retail.
- What is hard about Gift & Catalog Retail?
- An exclusive is only exclusive if you control it. A product sourced off a trade show floor is on three competitors' pages by the following season, and there is nothing to be done about it. The photography is a second problem: a page needs images before production exists, and a supplier's stock shot never matches the look of the book.
- How does a Gift & Catalog Retail program run with Landfall?
- Season and page plan: Which season, how many pages, and the margin the book has to hold. Range and margin: An assortment costed landed, so the retail on the page is set against a real number. Early samples: Production-intent samples in time for the shoot, not in time for the reprint. Assets: Photography, copy and the brand's own art direction, handed over for the page. In-warehouse date: Delivered ahead of the drop, with the freight tracked and the date defended.
Next step
Tell us which season you are planning and how many pages.
We will come back with a range, a landed cost and a date you can plan around.
Start A Conversation